There are a lot of website analytics metrics out there. Which ones should you track for improved traffic and engagement? Here are 25 website analytics metrics that you should track:
1. Number of unique visitors
2. Percent of new visitors
3. Average time on site
4. Pages per visit
5. Bounce rate
6. Exit rate
7. Conversion rate
8. Goal value
9. Ecommerce conversion rate
10. Average order value
11. Transactions
12. Revenue
13. Tax
14. Shipping
15. Coupon code usage
16. Social interactions
17. Time on page
18. Pages per session
19. Sessions per user
20. Events
21. Event value
22. Goal completions
23. Funnel visualization
24. User flow
25. Cohort analysis
Website traffic
Website traffic is the number of visitors to a website. This can be measured in a number of ways, including unique visitors, pageviews, and time on site.
There are a number of factors that can influence website traffic, including the content of the site, the design of the site, and the promotion of the site.
Content is one of the most important factors in driving website traffic. The content of a website must be well-written, keyword-rich, and informative in order to attract visitors.
The design of a website is also important in driving traffic. A well-designed website will be easy to navigate and will have a professional appearance that will inspire confidence in visitors.
The promotion of a website is also essential in driving traffic. Websites must be marketed through search engine optimization, social media, and other online channels in order to reach potential visitors.
Website engagement
Web Engagement
Engagement on a website can be defined as a user’s interaction with the site. This interaction can be in the form of clicking on links, scrolling through pages, or filling out forms. Engagement is important for a website because it allows the site to gauge a user’s interests and preferences. Based on this information, the site can then provide the user with more relevant content, which can lead to further engagement.
There are many factors that can affect engagement on a website. For example, if a website is difficult to navigate, users may become frustrated and leave the site without engaging with its content. Additionally, if a site’s content is not relevant to a user’s interests, the user is likely to move on to another site.
There are several ways to increase engagement on a website. For instance, website owners can make sure that their site is easy to use and navigate. They can also create compelling and relevant content that will interest their target audience. Additionally, they can use tools such as social media to promote their website and its content.
Website analytics
Website analytics is the process of measuring, analyzing and reporting internet data to understand and optimize web usage. It helps website owners and administrators to know how users interact with their site, what kind of content is popular, and where users are coming from. By understanding these trends, website owners can make better decisions about how to improve their site and user experience.
There are many different tools available to track website analytics. Google Analytics is a free tool that provides website owners with a wealth of data about their site traffic. Other popular tools include Clicky, Woopra and Mixpanel.
To get started with website analytics, website owners should first identify what goals they want to track. Once goals are identified, website owners can then choose which tool or combination of tools will best help them track these goals. Once data is collected, it is important to analyze the results and make changes to the website accordingly.
Tracking website metrics
Website metrics are important for understanding how your website is performing and where you can improve. There are many different metrics you can track, but some of the most important ones include pageviews, unique visitors, time on site, and bounce rate.
Pageviews are the number of times a page on your website has been viewed. This metric can be helpful for understanding which pages on your website are the most popular.
Unique visitors are the number of people who have visited your website. This metric can be helpful for understanding how many people are coming to your website and how often they are coming back.
Time on site is the amount of time a visitor spends on your website. This metric can be helpful for understanding how engaging your website is.
Bounce rate is the percentage of visitors who leave your website after only viewing one page. This metric can be helpful for understanding how well your website keeps people engaged.
Improving website traffic
There are many ways to improve website traffic. One way is to optimize your website for search engines (SEO). This means making sure your website appears as high as possible in search engine results pages (SERPs). This can be done by using keywords throughout your website content, and by building backlinks to your website.
Another way to improve website traffic is to create compelling content that will encourage people to visit your website. This could include blog posts, infographics, videos, or e-books. Whatever content you create, make sure it is high-quality and informative, as this will help to increase your website’s authority and encourage people to link to it.
Finally, you can also use social media to drive traffic to your website. By sharing your content on social media sites, and by engaging with your audience, you can increase the number of people who visit your site.
Improving website engagement
There are a few things you can do to improve website engagement and make it more optimized for search engines.
First, make sure your website is easy to navigate and understand. Users should be able to find what they’re looking for quickly and easily.
Second, create compelling and interesting content. This will help keep users engaged with your site and coming back for more.
Finally, make sure your site is mobile-friendly. More and more people are using their phones and tablets to browse the internet, so it’s important that your site is accessible on these devices.
25 Website Analytics Metrics
There are a lot of website analytics metrics out there. Here are 25 of the most important ones:
1. Number of unique visitors: This is the number of people who visit your website in a given period of time.
2. Number of pageviews: This is the total number of pages that are viewed on your website in a given period of time.
3. Average time on site: This is the average amount of time that people spend on your website.
4. Bounce rate: This is the percentage of people who leave your website after viewing only one page.
5. % New sessions: This is the percentage of people who are visiting your website for the first time.
6. Pages per session: This is the average number of pages that people view during a single session on your website.
7. Goal conversion rate: This is the percentage of people who complete a desired goal on your website, such as making a purchase or signing up for a newsletter.
8. Ecommerce conversion rate: This is the percentage of people who make a purchase on your website.
9. Average order value: This is the average amount of money that people spend when they make a purchase on your website.
10. Revenue per visitor: This is the average amount of money that each person spends on your website.
11. Cost per conversion: This is the amount of money that you spend in order to get one person to complete a desired goal on your website, such as making a purchase or signing up for a newsletter.
12. Customer lifetime value: This is the total amount of money that a customer spends on your website over the course of their lifetime.
13. Net Promoter Score: This is a score that measures how likely people are to recommend your website to others.
14. Social media engagement: This is the level of engagement that people have with your brand on social media platforms, such as liking, sharing, or commenting on your posts.
15. Email open rate: This is the percentage of people who open the emails that you send them.
16. Email click-through rate: This is the percentage of people who click on links in the emails that you send them.
17. Website traffic sources: This refers to where your website traffic is coming from, such as search engines, social media, or referrals from other websites.
18. Keyword rankings: This refers to how well your website ranks for certain keywords in search engines.
19. Organic traffic: This is the traffic that you get to your website from organic, or unpaid, search results.
20. Paid traffic: This is the traffic that you pay for, such as through pay-per-click advertising.
21. Direct traffic: This is the traffic that comes directly to your website, without coming from another website or source first.
22. Referral traffic: This is the traffic that comes to your website from another website, through links or other forms of referral traffic.
23. Exit rate: This is the percentage of people who leave your website from the page that they landed on originally.
24. Page load time: This is the amount of time it takes for a page on your website to load fully.
25. Website uptime: This refers to how often your website is accessible and running smoothly without any downtime.
Website metrics to track
There are a few key website metrics that you should track in order to gauge the success of your website and digital marketing efforts. These include:
-Website traffic: This measures the number of visitors to your website. You can track this over time to see if your website is getting more or less traffic.
-Bounce rate: This measures the percentage of visitors who leave your website after viewing just one page. A high bounce rate indicates that your website isn’t providing what visitors are looking for.
-Conversion rate: This measures the percentage of visitors who take a desired action on your website, such as making a purchase or signing up for a newsletter. A low conversion rate indicates that your website isn’t effective at converting visitors into customers or leads.
-Time on site: This measures the average amount of time that visitors spend on your website. A low time on site indicates that visitors aren’t finding your website content engaging.
tracking these metrics will give you a good idea of how your website is performing and where you need to improve.
-Website analytics metrics
1. Website Traffic
2. Website Engagement
3. Traffic Sources
4. Engagement Rate
5. Pageviews
6. Average Time on Page
7. Bounce Rate
8. Exit Rate
9. New vs. Returning Visitors
10. Geography
11. Devices
12. Browser & OS
13. Referrals
14. Social Media
15. Campaigns
16. Search Engine Optimization
17. Conversions
18. Revenue
19. Ecommerce
20. Form Completions
21. Downloads
22. Link Clicks
23. Page Scrolling
24. Video Plays
25. Unique Visitors